Partner With CRUA
Bring Insulated Innovation to Your Customers
Whether you're a retailer, online seller, or gear distributor, CRUA's insulated tent systems are now available for wholesale. With strong margins, flexible tiering, and products that stand out in any lineup, this is your chance to offer something customers will remember.
How It Works
Whether you're starting small or scaling up, the CRUA Wholesale Program gives you flexible tools to grow.
Choose from our core insulated tents, access tiered pricing, and mix SKUs to match your needs. We'll equip you with product data and marketing assets — so you can focus on getting customers what they really want: better sleep in the wild.
Our Product Lineup
Discover the full range of insulated tents and accessories designed for your customers’ comfort and convenience.
Duo GS Maxx | DUOGSM01 | MSRP $469.99 | MAP $399.49 Top Seller
Our flagship 3-person insulated dome tent. Customers love its fast setup, incredible blackout, and winter-ready warmth. Comes with its own Culla Inner for all-season flexibility. Inner and outer are packed separately for flexibility on the trail or car camping.
View ProductCulla Maxx | COCOM01 | MSRP $329.99 | MAP $280.49 Top Seller
Our best-selling insulated inner tent. Designed for comfort, darkness, and climate control. This is where Crua started. Noise-dampening, blackout, temperature-regulating — perfect inside almost any outer tent.
View ProductDuo Maxx | DUOM01 | MSRP $299.99 | MAP $254.99 Coming Soon
Same outer tent as Duo GS Maxx, but without the insulated inner. Rings allow for future upsell with a compatible Duo GS Maxx Inner.
View ProductCulla Solo | COCOSOLO | MSRP $269.99 | MAP $229.49 Coming Soon
Insulated blackout tent for solo campers. Small but mighty: sound-dampening, climate-control, and total darkness in one.
View ProductDuo GS Maxx Inner | DUOGSMINNER | MSRP $219.99 | MAP $186.99 Coming Soon Inner Module
Upsell inner for the Duo Maxx system. Adds insulation, noise reduction, blackout, and comfort. Simple to hang and remove — no poles required.
Culla Adapt | COCOADAPT | MSRP $399.99 | MAP $339.99 New Arrival
The only fully adjustable 3D inner tent. Expands and contracts in length, width, and height to fit nearly any outer tent. Includes adjustable pockets. The future of tent insulation starts here. And is the perfect upsell to any outer tent.
Culla Cabin | COCOCABIN | MSRP $599.99 | MAP $509.99 Coming Soon
Large version of the Culla Adapt for cabin and tunnel tents. Adjustable in height, slight changes in width/length. Ideal for family setups or larger shelters. Estimated release: September.
| Tier | Order Volume | Fulfillment | Expected Margin |
|---|---|---|---|
| Tier 1 | 12 – 49 units | Warehouse fulfillment from Texas | 33–40% |
| Tier 2 | 50 – 99 units | Split: Warehouse & Factory (volume-dependent) | 37–45% |
| Tier 3 | 100+ units | Factory-direct (FOB) Lead time: 60–75 days |
50% |
Want to maximize your margin?
Tier 2 orders are typically fulfilled from our Texas warehouse — but depending on your volume, we may be able to ship directly from the factory (FOB). This can increase your margin significantly.
Reach out and we’ll help determine the best option for your needs.
Most wholesale orders are shipped from our U.S. warehouse in Texas. Tier 1 orders (12–49 units) and many Tier 2 orders (50–99 units) are fulfilled from there and typically ship within 2–4 business days.
Higher-volume orders in Tier 2 may qualify for factory-direct shipping (FOB), depending on SKUs and timing — this can improve your margins.
Tier 3 orders (100+ units) are shipped FOB from the factory and carry a lead time of 60–75 days. Pre-booking is recommended for large or seasonal buys.
We're also available on Shopify Collective for approved retailers looking to dropship directly from our inventory. If you'd like to apply, just reach out.
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Product Line Sheet & Marketing AssetsDownload our wholesale line sheet to access SKUs, MSRP, MAP pricing, and product availability. You’ll also get our marketing asset kit — including high-res product images, lifestyle photography, logos, and pre-approved messaging to use across your channels. Need access? Email us at wholesale@cruaoutdoors.com and we’ll send it over. |
