Austin, Texas - Here We Come!

CRUA is Opening a New Operations Facility in Austin, Texas, US

March 21, 2023

CRUA is expanding in Austin, Texas with a new location opening in 2023. With this planned US expansion, CRUA was welcomed to Austin by Enterprise Ireland USA and Thomas Byrne, Ireland's Minister of Sports and Physical Education in a Ribbon Cutting Ceremony on Thursday 16th, March.

Enterprise Ireland USA elaborated,

"As a part of a visit to Texas to mark St. Patrick's Day, Minister for Sport & Physical Education, Thomas Byrne T.D., officially launched Enterprise Ireland client company, Crua's, new presence in Austin, alongside Crua’s Chief Operations Officer, Dermot Moriarty. Crua, with a headquarters in Co. Kerry, offers insulated, climate-regulating tents to customers across North America, and their new Austin presence is a significant step forward on their US growth journey. Our Enterprise Ireland Austin team is delighted to welcome our newest client company to the Lone Star state, and look forward to partnering together as Crua continue to scale in the United States."

In line with this accelerated growth of CRUA, the company is hiring key personel for the Texas Office who will play an integral role in driving future growth of CRUA in the United States, and work in tandem with the CRUA Headquarters in County Kerry, Ireland.

Dermot Moriary, CRUA's COO stated,

"CRUA and Enterprise Ireland (EI) have been partners since the inception of our company is 2015. This day marks a milestone in our relationship with the support and a warm welcome CRUA has received in Austin, TX. We are looking forward to scale exponentially in the next 3 years with the continuous support from EI, our community, the CRUA team, and our dedicated shareholders. Austin, Texas - Here We Come!"

This new location will also provide benefits to CRUA's customers as well as the company. The American customers have been essential to the accelerated growth of CRUA through eCommerce and Crowdfunding Channels. With the additional personnel and new location, the company aims to move stock management operation inhouse. This will allow for a more efficient stock handling and cut down on shipping times in the US.

CRUA x Enterprise Ireland USA, Austin, Texas
CRUA x Enterprise Ireland USA, Austin, Texas
CRUA x Enterprise Ireland USA, Austin, Texas

CRUA's mission is to provide campers everywhere, with the best night's sleep in the wild! CRUA is a premium camping company born on the rugged west coast of Ireland, and world's first creators of correctly insulated tents. Through research and development and by integrating cutting-edge design practices with premium materials, and using the most up-to-date insulation technology, CRUA aim to be disruptors in the camping market to bring customers innovative and high quality products they love.

Date Published

March 21, 2023

Contact Information

Maria Panuli
Head of Brand Marketing 

CRUA Outdoors

2501 South Lemay Avenue
STE 7 #432 Fort Collins,
CO 80525-2247