who are we ?

Great ideas happen when you wake up shivering in the dead of night in the west of Ireland. We knew there had to be a better way of getting a good night's sleep in the great outdoors. We needed a tent that is more than a tent; that is a comfortable refuge that would be warm in the winter and cool in the summer. In a moment of freezing clarity, we realized that we were going to have to build it ourselves.

Crua was founded by an Irishman with years of experience in camping and trekking outdoors. The team has expanded now and we reckoned that building an all-weather tent worthy of our own adventures was a natural fit for our skills... so yeah, we pushed the limits and over-engineered the heck out of it. So much so that the unique Thermo Tent insulation that we developed is now patent protected.

Introducing the revolutionary Crua range of high quality insulated tents. It's all about getting a better night's sleep in any weather, which a Crua tent provides by virtue of its superior quality, functionality, and design. You won't find a better thermally and acoustically insulated tent in the world. The secret? It's got a double chamber. We've engineered an awesome inner compartment made of a three-layer blend of poly-cotton and high-density insulation. So no matter where you are, you stay wonderfully warm in the winter and refreshingly cool in the summer. And with unequaled toughness, it's sturdy as hell. That's why our company is called Crua, which means "hard" or "tough" in Gaelic.

Crua in Gaelic also means "forgiving", in the sense of being easy to manage or use. All of our tents are built to provide the most comfortable, quietest night's sleep you'll experience outside your own bedroom. When you sleep well, you camp well.
And about us? Well, we found the perfect excuse to give up our day jobs; so we pooled our funds, got on Kickstarter to fund our expansion, and now we apply all the stuff we learned in design and business to build more cool tents and camping products for Crua Outdoors. And yeah, it also means that a lot of field testing and camping outdoors is involved, which is exactly how a dream job should be.

We run our business from County Kerry in the southwest of Ireland, but with folks on the team from as far away as the arid outback of Australia to the lakeside camping retreats in the heart of the Adirondacks, we thought it was time to pitch another office, so you'll also find us in Lake Placid, New York. The global outdoors.
If you'd like to stay in the loop with news on our products, adventures and some good old camping banter, sign up for our newsletter here.

Crua Outdoors

Live tough. Sleep easy.

The Crua team

Derek O’Sullivan

Founder and CEO of Crua Outdoors

Born and Bred in Co.Kerry, Ireland. Derek is the brain behind the world’s first correctly insulated tent. Let’s just say he knows a thing or two about camping in wild weather conditions. After all, he is from the West of Ireland.

Dylan Van Cott

North American Operations Manager

An Adirondack native, Dylan is the newest member to the Crua Team. We got two for the price of one, him and his dog Lila

Aislinn Whelan

Media and Digital Marketing Executive

Stretching from the East of Ireland, Aislinn has somehow found herself living in the West of Ireland living with her two dogs and two cats. There’s a crazy cat lady in every group!

Meelis Kuusk

Chief Technical Officer

Originally from Estonia, Meelis often likes to turn the office into a rave with his loud choice of 90’s techno music. We feel sorry for our ears too!

Gwendoline Gras

Marketing Intern

Gwendoline is the newest member to the Crua Team. She has many years experience with skiing, but that comes as no surprise as she is originally from a small town located under the French Alps.

Vinny O’Brien

E-Commerce Strategist

Our e-commerce guru hails from Co.Kildare in Ireland. Vinny has big asperations for Crua and even bigger asperations for Friday night pints

follow us on instagram