Who are we?

April 20 2017 – Crua Outdoors


PEOPLE WHO KNOW WHAT’S IMPORTANT. Family, Friends, Health, Happiness and Adventure… these are the five words that we live by. Is this most important to you also? Here at Crua, we remember to work hard, but also to enjoy our lives. This is why our job is our passion and every day we get to share this with you… Crua Outdoors. This is why, WE ARE PEOPLE WHO CARE, WHO NURTURE, WHO PROVIDE.


After all, our founders decided to start Crua Outdoors, when they went camping in the West of Ireland… and one thing is for sure, the nights here in the south west get more than a little windy and wet. This is why, we are PEOPLE WHO DON’T USE WEATHER AS AN EXCUSE, ever! We just live, in harmony with the outdoors. Simply put, WE ARE PEOPLE WHO EMBRACE THE ELEMENTS.

PEOPLE WHO INVEST TIME IN THE NEXT GENERATION. Our heritage is important to us, and we want to pass it down for our families’ generations to come. This is why, the heart of our company “Crua” is the Gaelic word for Hard, Tough and Forgiving. These three words, encapsulate our brand and our Irish heritage, just like our tents.

WE KNOW WHAT’S IMPORTANT AND WHAT ISN’T. We know that the outdoors is challenging, but at the end of the day we want to have a comfortable nights’ sleep, to be ready for the next days’ adventure. This is why, we knew that an all-weather tent worthy of our own adventures with friends and family was a natural fit for our skills. Hence, getting a good nights’ sleep in hot or cold weather, in an acoustically and thermally insulated shelter was the key.

WE KNOW WHAT IT’S LIKE TO WORK HARD, TO PLAY HARD. Kickstarting Crua Outdoors, was not an easy challenge, far from it! But every day we look forward to the next. Hard work, support, and a great team always gets us over the finish line, and on to the next hurdle. We want you to enjoy the little things in life.


PEOPLE WHO DO MORE THAN EXIST. We want to make our mark in the world, we want to change it for the better, make it better for you. We are dreamers, innovators and entrepreneurs. After all, “Life shrinks or expands in proportion to one’s courage” – Anais Inn.

WE KNOW FAMILY IS MORE THAN JUST A WORD. Family is what keeps us going, what makes us innovate and be better. We want you and your family to enjoy your hiking trips, canoeing expeditions, fly-fishing contests and hunting adventures together. By making these trips possible for you, we feel like we are part of the family.

WE KNOW THE OUTDOORS IS MORE THAN JUST A VACATION. For the serious campers and backcountry enthusiasts, we know that the outdoors is part of your character, life and soul. We take the outdoors serious, and that’s why our Crua tents are built to withstand the harshest of conditions to help you appreciate the outdoors like you love to.


PEOPLE WHO ARE AT HOME BESIDE A CAMPFIRE. At the end of the day, for us it’s all about the thrill of adventure with the ones you love, and ending the day with a backcountry wild fire, after a challenging hike or surf. It’s all about the thrill of the outdoors, sleeping under the night sky, safe, warm and experiencing the unique and different life. WE KNOW THERE IS MORE THAN PROVIDING WARMTH AND SAFETY THAN A HOTEL ROOM.




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