Taking Comfort To The Extremes
March 04 2022 – Bobby McGill
We are excited to share with you all, the new look Crua. We are now known as ‘’Crua’. This isn’t just a new look for us, it is also a new identity, a new way of thinking. This process has been ongoing for 2 years. It comes from our brand values and is bound by our philosophy, the way we do things and how we want to improve too. We were always a little nervous about using the word comfort in the outdoors world. It maybe meant we were not hard enough, but we were wrong. Being comfortable opens up a world of possibility, a world of new adventure and more importantly shared experiences. We are taking Comfort to the Extremes. Our tents are designed to be your home, when not home. Our new logo is strong, bold and a nod to all those who are trailblazing. We have taken inspiration from the classic tent shape, and trig pillars, well known to the astute rambler.
Online or off, we have worked hard to make it possible for you to camp when you want, where you want and in total comfort. The office can get boring, but we are always thinking of how we can make our designs better for you. Having been born in the rugged West Coast of Ireland, we know how challenging the elements can be, this inspired the idea for Crua. We knew our gear needed to be tough enough to face it all. As a team, in the most South Westerly part of Ireland, we had to be creative and inventive. To enjoy camping in Ireland, we need to ignore the weather, but it can get pretty crazy. The island has 4 seasons in a day, so we need to be prepared. The boy-scout in us, is getting you prepared. There is an expression where we come from, “There is no such thing as bad weather, there is only bad gear.”
We want to share the joy of the outdoors with everyone and make it easier for anyone to experience camping, anywhere. In the desert, the snow or even on a roof for crying out loud, we will literally find ways to make our shelters suit your needs. We test and learn all of the time and take great heart from creating 1 of a kind insulation through to extendable tents and beyond. We never stop running out of ideas for you so that your experience is better, simpler, relevant and more convenient to your needs.
Why choose Crua?
01
Camping Rocks: Well it does if you can get a good night’s sleep. Crua’s unique temperature regulating tents are tough enough to take on the elements so that you get the best night’s sleep in the wild. Ever
02
Zip in. Zone Out: Nothing beats the buzz of a good night’s sleep. CruaBreatheTM technology dampens noise, cancels light and regulates heat. Just zip in, zone out and wake up ready to climb higher, hike further, paddle longer
03
Camping...but on your terms: We love the sounds of nature but not at 3am! Noise dampening. Light cancelling. Heat regulating. Sleep enhancing. Our CruaBreatheTM technology means you choose when you want to seize the day. Zip in. Turn it off. Unzip. Bring it on. Simple.
04
Camping 365: Extend your camping season with our patented CruaBreatheTM technology. It wraps all around you creating the perfect temperature always. Hello toasty in the winter. Goodbye night sweats in the summer.
05
Comfort from the inside out: With other tents it’s all about the outside. With Crua it’s what’s inside that counts. Our specially designed inner cocoon fits any tent. We call it the Culla. One sleep will change your view of camping forever. Trust us.
06
Feel right at home in the wild: We take comfort to the extreme. From back garden bivvying to arctic expeditions. No matter where you take it, you’ll feel right at home
07
We never rest so you can: A cutting edge idea needs the tech to make it real. Our expertly engineered tents were built with the crowd and honed over countless hours. Design. Test. Tweak. Repeat. We’re never done.
08
Kit that fits your story: What if your tent for two could be a tent for ten in just a few zips? Our modular kit grows with you. Flying solo or kicking it with the whole clan, Crua’s smart design works whatever your story is..
09
Born in Ireland: Loved everywhere: Crua was born on the rugged west coast of Ireland. The land of four seasons in one day. We knew our gear needed to be tough enough to face it all. Ireland was our first testing ground. Now we’re bringing our ground-breaking innovation everywhere.
Your adventures inspire us and this month we are celebrating those who are taking comfort to the extreme. Speaking of extremes… Here is the surprise you have been waiting for...Wow! First-Ever Base Jump From a Single Koala Hammock In South Africa - Crua Outdoors Becomes Crua
Shawn, our head of sales is from Cape Town, South Africa. We took a leap of faith and organised a base jump with our South African friends from our Koala Hammock to celebrate the ‘’launch’’ of our new branding. This is our first ever base jump from the Koala Hammock, and Jean, who is an amputee, even jumped out of the Koala Hammock with a prosthetic leg want to share the joy of the outdoors with everyone and make it easier for anyone to experience camping, anywhere. In the desert, the snow or even on a roof for crying out loud, we will literally find ways to make our shelters suit your needs. We test and learn all of the time and take great heart from creating 1 of a kind insulation through to extendable tents and beyond. We never stop running out of ideas for you so that your experience is better, simpler, relevant and more convenient to your needs.
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